mp3 players and advanced mobile phones make Britons worth more as they walk down the street, an insurer points out today.
Many Britons are leaving themselves drastically under insured, with the value of items carried around on their persons hitting new highs.
According to Zurich, which released new figures on Britain's "walking wealth" today, the average person is carrying around £972 worth of items each time he or she walks down the street. This is up 14 percent on 2006's total, which came to £851.
In turn, this means that many people will now need to revise their home insurance policies due to the rise in value - especially as a Zurich poll, also released today, shows that 34 percent of people put themselves at high risk of being mugged by using their iPods or phones in public without concern.
Moreover, a total of 57 percent were found to be underestimating the value of the items they carry around with them - and 34 percent said that they were "shocked" when they were informed of their actual total worth.
Mike Quinton, managing director for Direct & Partnerships at Zurich said: "The majority of people in the UK are not aware of the real value of the belongings they carry on them.
"We all need to be vigilant and make sure we're discreet with these expensive items to avoid being targeted by muggers, especially during the summer when people often become complacent while relaxing in parks or on the beach with friends and family."
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